Products

Brush in Waves is a hair healthy water based “activator” that helps gently make hair more “waveable.” Sealed in moisture makes hair easier to wave ...

The use of both cocoa butter and shea butter on hair dates back to ancient times. Cocoa and Shea may be the most effective natural conditioners kn...

Pomade is central to most wave regimens. Whether used for daily hold, brushing or at night under a durag or wave cap – it is something that most wa...

Wavebuilder Advanced Formula Pomades are specially formulated with in-house developed wax blends that are hair healthy and deliver outstanding wave...

Wavebuilder Liquid Pomade is a water based conventional pomade alternative for wavers with thinner textures or for those who prefer a grease and wa...

Wavebuilder Advanced Formula Pomades are specially formulated with in-house developed wax blends that are hair healthy and deliver outstanding wave...

Wavebuilder Oil Jel Pomade is a medium holding formula that contains special oil gelling emollients that make this product unique. Oil Jel Pomade...

Wavebuilder Sof’ Waves is an oil moisturizing lotion specially formulated for wavers. Sof’ Waves contains just the right blend of oils and other mo...

Wavebuilder Advanced Formula Pomades are specially formulated with in-house developed wax blends that are hair healthy and deliver outstanding wave...

Smart wavers never use any old shampoo or whatever they find in the shower! The wrong shampoo can reverse days of wave work, make waving harder, an...

Finish off your style sessions with optimal gloss & a natural looking shine. Wave Shine seals in moisture, adds a protective barrier to hair a...

Waving is the art of loosening and laying flat tightly coiled hair in a specific pattern. Many times this can be done with pomades and wave creams ...

WELLA colorcharm Permanent Liquid Toners let you neutralize your brass with up to 90% less breakage,* creating hard to achieve shades of blonde, wi...

Experience the power of nature with Wild Growth Hair Oil (4oz)—a nutrient-rich, plant-based formula designed to support healthy hair growth, reduce...