Products

This Hold & Cover Edge Gel slicks stubborn edges, temporarily covers grays, and fills in thinning areas. Apply to hairline using fingertip...

Achieve flawless braids, locs, and twists with African Pride Black Castor Miracle Braid, Loc & Twist Gel! This non-flaking, conditioning formul...

Achieve flawless braids, locs, and twists with African Pride Black Castor Miracle Braid, Loc & Twist Gel! This non-flaking, conditioning formul...

This Sealing Oil is specially crafted with a blend of black castor oil, tea tree oil, and soybean oil to lock moisture into hair strands and impro...

Formulated exclusively for children’s delicate hair and scalp, Soothing Braid Spray is great for use immediately after creating braid, twist, an...

This product provides gentle cleansing and exceptional aid with detangling hair. You can use Dream Kids Olive Shampoo for all types of hair, from ...

Formulated exclusively for children's delicate hair and scalps, our Instant Moisturizing Detangler helps restore natural oils while smoothing an...

Our smooth, creamy, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to help strengt...

This moisturizing formula penetrates deep to reduce breakage and relieve dryness for enhanced comfort. African Pride Detangler also helps to softe...

Our smooth, creamy, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to help strengt...

Our smooth, silky, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to help strength...

Restore strength and moisture to your hair with African Pride Feel It Formula Hair Strengthening Balm. This rich, conditioning balm is designed to ...

Revitalize and fortify your hair with African Pride Feel It Formula Strengthening Conditioner, a deep-conditioning treatment designed to restore mo...

Revive and fortify your hair with African Pride Feel It Formula Strengthening Mask, a deep-conditioning treatment designed to repair damage, restor...

Give your hair the ultimate boost of strength and hydration with African Pride Feel It Formula Strengthening Oil. This lightweight yet powerful oil...

Revitalize your hair and scalp with African Pride Feel It Formula Strengthening Shampoo. Specially formulated to cleanse, strengthen, and protect, ...

Discover our all new and improved Growth Miracle Formula. Natural African Herbs help create a problem-free, healthy scalp. Helps stop breakage, sp...

This restorative hair and scalp oil uses a nourishing blend of 5 essential oils and Vitamin E to replenish natural nutrients, help protect against...

This moisture restoring blend uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits of Chocolate (Cacao) ...

This weightless, moisturizing, and alcohol-free blend uses the natural benefits of Aloe & Coconut Water to define and shape coils and curls wi...

This leave-in curl moisturizing milk restores natural coils and curls by providing daily hydration and minimizing knots for easy styling. Its nour...

African Pride Moisture Miracle Rose Water & Argan Oil Curl Mousse is a lightweight foam blend of rose water and argan oil made to condition ha...