Products

Our smooth, creamy, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to help strengt...

Our smooth, silky, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to help strength...

Restore strength and moisture to your hair with African Pride Feel It Formula Hair Strengthening Balm. This rich, conditioning balm is designed to ...

Revitalize and fortify your hair with African Pride Feel It Formula Strengthening Conditioner, a deep-conditioning treatment designed to restore mo...

Revive and fortify your hair with African Pride Feel It Formula Strengthening Mask, a deep-conditioning treatment designed to repair damage, restor...

Give your hair the ultimate boost of strength and hydration with African Pride Feel It Formula Strengthening Oil. This lightweight yet powerful oil...

Revitalize your hair and scalp with African Pride Feel It Formula Strengthening Shampoo. Specially formulated to cleanse, strengthen, and protect, ...

Discover our all new and improved Growth Miracle Formula. Natural African Herbs help create a problem-free, healthy scalp. Helps stop breakage, sp...

This restorative hair and scalp oil uses a nourishing blend of 5 essential oils and Vitamin E to replenish natural nutrients, help protect against...

This moisture restoring blend uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits of Chocolate (Cacao) ...

This weightless, moisturizing, and alcohol-free blend uses the natural benefits of Aloe & Coconut Water to define and shape coils and curls wi...

This leave-in curl moisturizing milk restores natural coils and curls by providing daily hydration and minimizing knots for easy styling. Its nour...

African Pride Moisture Miracle Rose Water & Argan Oil Curl Mousse is a lightweight foam blend of rose water and argan oil made to condition ha...

This versatile curling cream blends Shea Butter and Flax Seed Oil to provide deep moisture, lasting definition, and radiant shine; leaving coily a...

This premium wax, with a blend of Aloe & Coconut, smooths and shapes hard-to-hold edges and hair without flaking while nourishing & protec...

This 3-N-1 formula blends flaxseed oil and shea butter to provide superior curl definition, hydration and shine; enhancing coil's and curl's natur...

This detoxing and restorative clay masque uses the clarifying benefits of Moroccan Red Clay to remove impurities and product build-up from hair. S...

This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair manageable and nat...

This deep penetrating leave-in conditioning cream uses a nourishing blend of Coconut Oil & Baobab Oil to impart lasting moisture while helping...

This moisturizing and detangling blend uses the natural benefits of Aloe Vera and Coconut Water to condition, protect and remove tangles from natu...

This gentle cleansing formula removes dirt and buildup from hair without stripping hair of its natural oils. Using a blend of Honey & Coconut ...

Our unique, easy-to-rinse, creme-on-creme, no-lye relaxer contains the finest extra virgin olive oil, shea butter, and African herbs used for gene...