Products

This versatile curling cream blends Shea Butter and Flax Seed Oil to provide deep moisture, lasting definition, and radiant shine; leaving coily a...

This premium wax, with a blend of Aloe & Coconut, smooths and shapes hard-to-hold edges and hair without flaking while nourishing & protec...

This 3-N-1 formula blends flaxseed oil and shea butter to provide superior curl definition, hydration and shine; enhancing coil's and curl's natur...

This detoxing and restorative clay masque uses the clarifying benefits of Moroccan Red Clay to remove impurities and product build-up from hair. S...

This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair manageable and nat...

This deep penetrating leave-in conditioning cream uses a nourishing blend of Coconut Oil & Baobab Oil to impart lasting moisture while helping...

This moisturizing and detangling blend uses the natural benefits of Aloe Vera and Coconut Water to condition, protect and remove tangles from natu...

This gentle cleansing formula removes dirt and buildup from hair without stripping hair of its natural oils. Using a blend of Honey & Coconut ...

Our unique, easy-to-rinse, creme-on-creme, no-lye relaxer contains the finest extra virgin olive oil, shea butter, and African herbs used for gene...

African Pride® Natural Salon Care Foam Setting Mousse is a non-flaking, alcohol-free formula that provides long lasting, frizz-free fly-away contro...

Revive dry, damaged, and brittle hair with African Pride Olive Miracle Anti-Breakage Leave-In Conditioner – the featherlight, deeply moisturizing d...

African Pride Braid Sheen Spray instantly nourishes hair and scalp adding moisture, softness and natural shine to your braids. Use daily for str...

Discover our Olive Miracle® formula for silky smooth deep conditioned hair and a moisture-rich healthy scalp. African Pride® Olive Miracle® Magica...

Infused with the moisturizing power of Olive Oil and the soothing benefits of Tea Tree Oil, this nourishing blend hydrates, softens, and conditions...

Our new featherlight leave-in conditioner helps protect hair from damage while strengthening hair deep inside for a stronger, healthier look. This ...