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HAIR CARE

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As I Am Rice Water Spray

Looking for stronger, healthier hair? As I Am Rice Water is your ultimate solution!✔ Locks in moisture for hydrated strands & scalp✔ Strengthen...

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As I Am Long & Luxe Shampoo 12oz

Removes Flakes and Product Build-Up. Cleanses hair and scalp gently and adds moisture. Reduces tangles and combing damage. Strengthens hair for lo...

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As I Am Long & Luxe Gro Hair Oil

Rejuvenates the scalp. Promotes Hair Retention.

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As I Am Long & Luxe GroYogurt 8oz

Reduces tangles and combing damage, thereby strengthening hair for longer hair lengths. 33% Improvement in Ease of Combing. Increase in Scalp Hydra...

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As I Am Long & Luxe GroWash 16oz

Increase Hair Strength by 7%. Scalp Moisture levels Increase by 57%. 88% removal of Impurities in One Wash. 11% Increase in Hair Moisture after One...

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As I Am Long & Luxe GroEdges Edge Control

Long Lasting Hold No Flaking Gives a long lasting hold to edges without flaking. Rejuvenates and strengthens the hair line to promote healthy hair ...

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Original price $11.99 - Original price $11.99
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As I Am Long & Luxe Curling Enhancing Smoothie 16oz

Hydrating Leave-In Styling Cream Soft, Silky and Shiny Curls Smooths Split Ends For Wavy, Curly, & Coily Hair Delivers high definition twists ...

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As I Am Long & Luxe Conditioner 12oz

Ease of Combing Improved by 50% Reduces Hair Breakage by 60%. Improves Scalp Moisturization by 50%. Hair Moisture levels increase by 9% after One W...

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As I Am Jamaican Black Castor Oil Water 16oz

Improves Moisture 19.84% better than Regular Water Improves Tensile Strength by 7% Reduces Breakage by 95% Eases Combing by 32% Empty heading Make...

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As I Am Jamaican Black Castor Oil Smoothie 16oz

Increases Hair Moisture by 29% after One application Enhances Curl Definition by 168% 100% Flake Free Formula Reduces breakage by 83.3% Improves Ea...

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As I Am Jamaican Black Castor Oil Shampoo 12oz

Increases Hair Moisture by 7%, after one application Improves Ease of Combing by 34%  Makes detangling of coils and curls easier by 32% Reduces bre...

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As I Am Jamaican Black Castor Oil Moisturizing Masque 8oz

Increase Hair Moisture by 8% after one application Improves Ease of Coming by 36% Empty heading Makes detangling of coils and curls easier by 49% E...

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As I Am Jamaican Black Castor Oil Leave-In Conditioner 8oz

Increases Hair Moisture by 42% after one application Improves Ease of Combing by 40% Empty heading Makes detangling of coils and curls easier by 49...

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As I Am Jamaican Black Castor Oil Curling Creme 8oz

Increases Hair Moisture by 54% after one application 7% Increase in Hair Strength after one use The JBCO Curling Crème is formulated with fiber str...

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As I Am Jamaican Black Castor Oil Conditioner 12oz

Increases Hair Moisture by 10.3% after First Wash Ease of Combing Improves by 43%  Makes detangling of coils and curls easier by 43% Reduces breaka...

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As I Am Jamaican Black Castor Oil CoWash 16oz

This unique nano-blend of ceramides and Jamaican Black Castor Oil targets every hair strand for an even distribution of castor oil to help repair a...

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As I Am Twist Defining Cream

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textur...

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As I Am So Much Moisture! Hydrating Lotion 8oz

A modern customized glycerin-infused moisturizer for severely dehydrated hair. Natural textured hair is beautiful hair, but it also tends to lack m...

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As I Am Smoothing Gel 8oz

Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. Unlike the average gel, it doesn't contain ...

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As I Am Moisture Milk 8oz

Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a d...

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As I Am Leave-In Conditioner 8oz

A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and mo...

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As I Am Hydration Elation Intensive Conditioner 8oz

Scheduled maintenance with this deep-down hydrating and fortifying conditioning treatment is a must for strong, shiny, soft, springy curls. This ri...

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As I Am DoubleButter Cream 8oz

Rich Daily Moisturizer. Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, ...

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As I Am Detangling Conditioner 8oz

29% Hair moisture increase in high humidity. Ease of Combing on wet hair by 42%. Detangling on dry hair made easier by 39%. As much as we love our ...

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