HAIR CARE

This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair manageable and nat...

This 3-N-1 formula blends flaxseed oil and shea butter to provide superior curl definition, hydration and shine; enhancing coil's and curl's natur...

This premium wax, with a blend of Aloe & Coconut, smooths and shapes hard-to-hold edges and hair without flaking while nourishing & protec...

This versatile curling cream blends Shea Butter and Flax Seed Oil to provide deep moisture, lasting definition, and radiant shine; leaving coily a...

African Pride Moisture Miracle Rose Water & Argan Oil Curl Mousse is a lightweight foam blend of rose water and argan oil made to condition ha...

This leave-in curl moisturizing milk restores natural coils and curls by providing daily hydration and minimizing knots for easy styling. Its nour...

This weightless, moisturizing, and alcohol-free blend uses the natural benefits of Aloe & Coconut Water to define and shape coils and curls wi...

This moisture restoring blend uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits of Chocolate (Cacao) ...

This restorative hair and scalp oil uses a nourishing blend of 5 essential oils and Vitamin E to replenish natural nutrients, help protect against...

Discover our all new and improved Growth Miracle Formula. Natural African Herbs help create a problem-free, healthy scalp. Helps stop breakage, sp...

Our unique, easy-to-rinse, creme-on-creme, no-lye relaxer contains the finest extra virgin olive oil, shea butter, and African herbs used for gene...

Our smooth, silky, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to help strength...

This product provides gentle cleansing and exceptional aid with detangling hair. You can use Dream Kids Olive Shampoo for all types of hair, from ...

Our smooth, creamy, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to help strengt...

This moisturizing formula penetrates deep to reduce breakage and relieve dryness for enhanced comfort. African Pride Detangler also helps to softe...

Our smooth, creamy, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to help strengt...

Formulated exclusively for children's delicate hair and scalps, our Instant Moisturizing Detangler helps restore natural oils while smoothing an...

Formulated exclusively for children’s delicate hair and scalp, Soothing Braid Spray is great for use immediately after creating braid, twist, an...

African Pride Braid Sheen Spray instantly nourishes hair and scalp adding moisture, softness and natural shine to your braids. Use daily for str...

Discover our Olive Miracle® formula for silky smooth deep conditioned hair and a moisture-rich healthy scalp. African Pride® Olive Miracle® Magica...

This Hold & Cover Edge Gel slicks stubborn edges, temporarily covers grays, and fills in thinning areas. Apply to hairline using fingertip...

This Sealing Oil is specially crafted with a blend of black castor oil, tea tree oil, and soybean oil to lock moisture into hair strands and impro...